GRIFFIN COMMUNICATIONS
Show up where your clients are
already looking.
We help experts become easier to find, trust, and for AI to describe accurately.
For accomplished experts who deserve to be better known.
Trusted By
Professional Services Firms, Universities, Government Bodies and International Institutions.
- PwC
- A.F. Ferguson & Co.
- USAID
- UNIDO
- Pathfinder International
- Pakistan Software Export Board
- Oxon Global
- JourneyHR
- Mangold Consultancy
- AJ5D
- Leta
What we do
We help the right clients understand what you are known for, then make sure the online record tells AI the same story.
How people see you
We get clear on what you should be known for, then turn your thinking into content that sounds like you.
How AI sees you
We strengthen the online record search and AI tools use, so the right facts are easy to find and verify.
You Need Both
Clear positioning, strong published ideas and an accurate public record help people and AI trust you and recognise you.
The Problem
Work goes to whoever is easiest to find and trust.
If people can’t find enough to trust you, you lose work you never knew was in play. If what they find is wrong, that is worse.
What Changed
Now clients ask AI about you before they call.
AI answers from the record it can find. If that record is thin, old or wrong, the answer can be too.
The Full Capability
Getting one expert that does it all is rare. We have a skilled team working on all visibility angles.
We specialise in:
Strategy and positioning
Writing and thought leadership
Search and AI visibility
Brand and design
Film, video and photography
Digital and social
Media, PR and speaking
Online events, training and internal communications
Our Team works on ensuring all of these aspects are covered when you come to us. The focus is not on one service. If the job needs strategy, writing, search, design, film or media, we take care of it.
How we work
The Griffin Method
Find, Fix, Grow.
Find
How you show up today, to your market and to AI.
Fix
Sharpen what you stand for and build the proof.
Grow
Keep showing up in places your clients are already paying attention.
These three stages stay the same. What we do inside them depends on where you are starting.
We don’t start with a package. We start by seeing what works in your favor, what is missing and what is wrong.
What we measure
We measure and share where your business is visible.
Enquiries
Conversations and approaches that came to you.
Invitations
Speaking, podcast and media requests.
AI accuracy
How major AI tools describe you, and whether it is right.
Search
Visibility for your name and for your subject.
Why us
" Griffin Communications has a dedicated, experienced team working on ensuring your message gets communicated how you prefer. "
We use AI for research, synthesis and rough structure. Our team does the interviews, editing and final writing.
The Firm behind the Focus
Our Journey
Before we shifted focus to visibility and recognition, Griffin had been specializing in 360 communications services since 2023. We built brands, campaigns, documentaries, publications and events for professional-services firms, universities, government bodies and international development organisations. That wider work is where we learned the judgement our focus now depends on.
The Accuracy Guarantee
If AI is getting the facts wrong, we work to correct the public record behind the answer.
If major AI tools are repeatedly misrepresenting you when we begin, we correct the record within an agreed window, or we keep working at no extra fee until we do. The tools, the questions and the window are agreed in writing before we start.
Common Questions
Questions people ask before they call.
What is AI visibility?
It is how AI tools such as ChatGPT, Claude, Gemini and Perplexity find, describe and recommend you when someone asks about your field. They answer from what they can find. If that is thin, out of date or wrong, so is the answer.
Can you change what ChatGPT says about me?
Often, but not by editing ChatGPT. We fix and strengthen the public sources it can draw from, then track whether the answers improve.
Are you an SEO agency?
No. SEO is one part of the work. Our job is bigger: make what you are known for clear and easy to verify, wherever a client or an AI tool checks you.
How long does it take?
Corrections can start showing up within weeks. Building recognition takes months. We work in 90-day cycles because recognition is cumulative, not a one-month campaign.
Do people write the content, or does AI?
We use AI to speed up research and rough structure. The interviews, judgement, editing and final words are done by our team. You approve everything.
Who do you work with?
Professional and advisory experts. Consultancies, advisors, and coaches and advisers to leaders.
What does it cost?
The Visibility Score is free. Everything after it is paid work. We go through it in detail over the call.
what clients say
GRIFFIN COMMUNICATIONS
In Their Words.
How visible are you, really?
Before we shifted focus to visibility and recognition, Griffin had been specializing in 360 communications services since 2023. We built brands, campaigns, documentaries, publications and events for professional-services firms, universities, government bodies and international development organisations. That wider work is where we learned the judgement our focus now depends on.